BLACKPINK‘s Jisoo makes her highly anticipated return to K-drama with Boyfriend on Demand, now streaming on Netflix from March 6, 2026. Directed by Kim Jung-sik, the 10-episode series blends romantic fantasy with virtual reality in an anthology-style structure, and arrives as one of the most buzzed-about Korean releases of the year.
When Did Boyfriend on Demand Premiere on Netflix?
Boyfriend on Demand premiered on Netflix on March 6, 2026, and is now available to stream in full for subscribers worldwide. The series consists of 10 episodes and is available in Korean with subtitles and dubbed audio in multiple languages. Netflix is streaming the show globally, making it accessible to K-drama fans across India and internationally from day one of its premiere.
What Is Boyfriend on Demand About?
The series follows Seo Mi-rae (Jisoo), a webtoon producer who is brilliant at her job but perpetually exhausted by both the demands of her career and the complications of real-world relationships. Desperate for a break from the emotional complexity of actual romance, she subscribes to a cutting-edge virtual reality service simply called “Boyfriend on Demand” — a platform that creates personalised romantic partners and tailored scenarios, from dream dates to heartfelt conversations, designed to match the user’s every preference.
What starts as a convenient digital escape begins to blur the lines between simulation and reality as Mi-rae grows increasingly immersed in the virtual world. Director Kim Jung-sik has described the series as having an anthology-like structure — each episode places Mi-rae in a distinct virtual romantic scenario with a different simulated partner, allowing the show to explore varied tones, emotional registers, and even alternate identities within the simulation. The premise is part romantic comedy, part fantasy, and part meditation on modern loneliness and the allure of frictionless relationships.
Who Stars in Boyfriend on Demand?
Jisoo leads the series as Seo Mi-rae, marking her return to acting since Snowdrop (2021–22). Seo In-guk plays Park Kyeongnam, Mi-rae’s colleague and rival webtoon producer — the real-world relationship that mirrors and contrasts with her virtual ones. The supporting cast includes Gong Min-jeung, Kim Ah-young, Park Hae-rin, Ha Young, and Han Gae-ul.
True to the series’ premise, a star-studded lineup of Korean entertainers appears as Mi-rae’s virtual boyfriends in cameo roles — including Seo Kang-joon, Lee Jae-wook, Ong Seong-wu, Lee Soo-hyuk, Kim Young-dae, and Jay Park. The ensemble of cameos has been a major talking point in the K-drama community since the show was announced, and each virtual encounter is designed to feel tonally distinct from the last.
Where Can You Watch Boyfriend on Demand?
Boyfriend on Demand is streaming now on Netflix, exclusively available to subscribers. The series is accessible via the Netflix app on Android, iOS, Smart TVs, and web browsers. All 10 episodes are available from the March 6 premiere date. Written by Namgung Do-young and directed by Kim Jung-sik, the show is Jisoo’s first major acting project as a solo artist following BLACKPINK’s extended hiatus period, and its Netflix global premiere ensures it reaches the widest possible international audience from launch day.