Hyderabad’s moviegoing experience just shifted into a different gear entirely. PVR INOX has officially launched LUXE, its all-recliners luxury cinema format, at Inorbit Mall, Cyberabad, as part of the city’s first 11-screen Superplex. LUXE tickets are priced at ₹708, double the cost of a standard recliner seat, and the experience it promises makes a strong case for why that premium is worth paying.
What is PVR LUXE and how is it different from regular recliners?
PVR LUXE is not simply an upgrade in seat size. It is an entirely reimagined cinema environment. The format features three dedicated LUXE screens at Inorbit Mall with seating capacities of 42, 42, and 23 seats respectively, totalling 107 plush recliners across the format. Every seat in these auditoriums is a full recliner, meaning there are no standard seats in the LUXE zone at all. The luxury interiors, controlled lighting, and curated ambience set these screens apart from anything available in Hyderabad until now.
What food and service does PVR LUXE offer?
The food offering at LUXE is one of its strongest differentiators. The gourmet menu has been curated by celebrity chefs, moving well beyond the standard multiplex fare of popcorn and nachos. Guests can order directly from their seat using a dedicated in-seat call button, with trained staff delivering food and beverages during the film without any disruption to the experience. This in-seat dining model, common in premium cinema formats globally, is now available in Hyderabad for the first time at this level.
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What is the PVR LUXE pre-movie lounge experience?
Before the film even begins, LUXE guests have access to a private, luxurious pre-movie lounge. This is a dedicated space separate from the main multiplex concourse, designed to extend the premium experience beyond just the screen. The lounge concept, paired with the open kitchen setup visible in the Superplex, gives LUXE an atmosphere closer to a boutique hospitality experience than a traditional cinema visit.
What other formats does the PVR Superplex at Inorbit Mall offer?
LUXE is one of three premium formats housed inside the 11-screen PVR INOX Superplex at Inorbit Mall. The complex also features PXL, the chain’s giant screen format with 210 seats and enhanced audio-visual specifications, and 4DX with 104 motion seats offering a fully immersive physical experience. Combined with mainstream screens, the Superplex holds 1,368 seats under one roof, making it the most comprehensively equipped multiplex in Hyderabad currently.
At ₹708 per ticket, PVR LUXE is not for every film or every occasion. But for audiences who want to treat a premiere-night watch or a special occasion film as a full evening of luxury, Inorbit Mall’s Superplex now provides an option that rivals the best cinema experiences in Mumbai and Bangalore. Hyderabad’s entertainment infrastructure is clearly levelling up.